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Get Excited, Get Inspired, Get Comfortable
NORWALK was founded in 1902 and is still owned and operated by the founding family. The manufacturing division operates one of the world's largest custom furniture factories, producing over 800 pieces every day, and shipping it on its own fleet of trucks. NORWALK controls the entire process, from the wood plant in Cookeville, Tennessee to the $5 million inventory in fabrics and leather.
What Make's Norwalk Different?
Our extensive custom-order program, our low-inventory investment and our ability to provide consumers with a unique and personalized experience are just a few of the features that make Norwalk – The Furniture Idea an exciting and unique franchising opportunity.
- Personalization by Customization
NORWALK is changing the way customers buy upholstered furniture. Shoppers at our stores choose from hundreds of comfortable, fashion-right styles. We encourage them to cover those styles in their choice(s) of more than 1,000 stylish fabrics and leathers. Then, we invite them to personalize their selection through countless customization parameters.
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Low Inventory Investment
From a business standpoint, what could be better than to offer the most choices while maintaining an absolute minimal inventory? Thanks to our outstanding print and digital catalogs, actual product inventory requirements are minimal.
There’s more, since each sale starts with a customer deposit and full payment is received on delivery, cash flow is the best in the industry.
In business for yourself, not by yourself When you join the Norwalk – The Furniture Idea franchise family, you buy into more than just a brand name. You gain access to the support and insight that's helped our franchise network to continually grow and thrive. It's a comprehensive support program that includes help at every stage of franchise ownership. Our team will help you with:
- Financing Assistance
- Site Selection and Real Estate Negotiations
- Initial and Ongoing Training
- Complete Advertising and Marketing Support
- Extensive Operational Support
- Merchandising Programs and Design Assistance
With input from the entire system, including franchisees, we continue to upgrade and improve as times and trends change. We believe that providing this level of retail support is critical to the success of our franchise.
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